MARKETING APPROACH TO UNDERSTANDING, FORMING AND DEVELOPING TOURIST DESTINATIONS

The article substantiates the need to apply a marketing approach understanding, formation and development of tourist destinations. definition concept "tourist destination" within territorial (geographical), economic, tourism-oriented approaches. In our research destination has been clarified as managed system that resource potential, infrastructure, resources, set tools technologies, forms relations between domestic foreign markets ensure sustainable tourism.
 According approach, should be understood attractions, which are selected linked in such way meet needs expectations tourists. Emphasis is placed on fact according elements must so they tourists, but do not conflict with interests participants.
 It noted carried out single strategy, different actors tourism market balanced much possible order increase competitiveness destination.
 destinations offered, formed framework partnership focused creation new values for all participants interaction.
 Each participant interaction (tour operators, travel agencies, management, residents, visitors, investors, business) regarded unique, it necessary establish stable long-term communication links. achievement goals (adaptation changing factors environment, attracting increasing costs, improving reputation, image, expanding coverage, entering niches developing types tourism, crisis incentives). ) require use methods, techniques, tools, well indicators reflect results allow you control processes
 this work structure complex "7P" model considered essence each determined. concluded involves an integrated product destination, based needs, expectations, perceptions, impressions emotions tourist, infrastructure only meets these needs.